Distribute unique electric bikes, designed and assembled in France. Backed by solid service, active R&D, and a premium image: expand your offering with a brand that prioritizes quality, repairability, and proximity.

Why Become an Ultima Reseller

  • Differentiated range: innovative frames (Multipath), cargo/family/refurbished options and award-winning design, suitable for a wide range of customers.
  • Made in France: local production and assembly that reduce lead times, simplify logistics, and reassure your customers.
  • Sales and marketing support: merchandising tools, visuals, product training, and co-marketing campaigns to drive traffic to your store.
  • Structured after-sales service: spare parts guaranteed for 7 years, technical documentation, remote diagnostics, and a network of workshops for rapid interventions.
  • Commercial conditions designed for professionals: competitive margins, buy-back/refurbishment policies, and test/rental options for your customers.

What we expect from our partners

  • A specialized retail outlet (store or workshop) with expertise in bicycles and/or e-mobility.
  • Ability to provide quality customer service (test rides, advice, local after-sales service).
  • Commitment to promoting repairability and sustainability (maintenance, reuse, reconditioning).
  • Commitment to upholding the Ultima brand image in-store and online.

Become a reseller

Fill out the form or write to partenariats@ultima.dev— our team will get back to you within 48 business hours to assess the opportunity.

We offer: product training (in-person and online), merchandising kits, technical support for diagnostics and interventions, priority access to parts and documentation, and a dedicated sales representative for your local operations.

Application Form